Development & Implementation of Marketing Strategies
The majority of Developers that we work with are smaller businesses with under 30 employees.
The budget or such Companies often does not allow for the luxury of a Sales & Marketing Director or In-house Sales team,
this is where we can help.
MBS Land & New Homes offer the knowledge, skills and expertise to market and sell your properties as a one-off project, on a development by development basis or as an ongoing arrangement.
This means that you have all the benefits of an experienced Director, without the commitment and obligations of employing staff.
Arrangements can be made based on a competitive daily rate or on a project by project basis, with complete
clarity to enable you to plan and budget accordingly.
Martin can also recommend and arrange the terms of business, with local specialists or Estate Agents
to sell developments either remotely or on-site.
Our Services as part of our Sales and Marketing offer include
Site Presentation
- Brochure design and production
- Photography and CGIs
- Hoardings and Site Signage
- External / Direction signage
- Dressing of Show Homes
Selling Systems
- Specification Pricing
- Estate Agent management
Sales Management
- Recommendation of agents
- Mystery shop of site/staff/agents
- Terms of business
- Service Level Agreements
- Staff Recruitment if applicable
- Staff training
- Systems and Reporting Implementation
Web and Social Media
- Website Design and Build
- Content Design
- Content Management
- Social Media Set up
- Social Media Content Management
- Effective Digital marketing programmes
Recruitment & Sales Training
The successful, efficient and profitable disposal of any Development, is hugely enhanced by the right Sales Team being in place.
This Sales Team might be, a Developer’s own member of staff, a full-time or part-time Site Sales Person or, quite often a member of staff at the partner Estate Agents.
Recruitment
We can be involved as much, or as little as your situation requires. Martin has appointed and trained dozens of specialist staff over the years. An appointment of a person may range from a part-time or weekend Site Sales Person through to a significant appointment such as a Sales & Marketing Director.
Regardless of the role title, having well-informed, friendly and knowledgeable sales people is vital to the success and profitability of your Development.
We can help with the recruitment aspects, including:
- Job Descriptions/Person Specifications
- Advice on Remuneration/Commission packages
- Advertising the role
- Telephone or face-to-face Interviews or support with second interviews
- Selection processes
Sales Training
Having the best sales person, is not the answer if they don’t understand and enthuse about the product they are selling.
We can help with the following training aspects:
- Meet and Greet
- Effective site/show home tours.
- Effective Data capture and follow up.
- Understanding the local market.
- Comprehensive Development/Site/Specification knowledge
- Qualifying/Closing questions.
- Taking the Customer through a pleasurable Buying Journey.
Regardless of the size or scale of your Recruitment or Training needs, please contact Martin at martin@mbslandandnewhomes.co.uk
We will quote you a fixed price on a project by project basis rather than the uncertainty of percentage based commissions.
The other services that we offer
Land Acquisition
Land Disposal
Land Appraisals
Development Appraisals
